- Created: 02 November 2011
Russ (@burnt_wick) hosted a show on Vapers Place last night that turned controversial early in the episode. The heart of the matter is this VapeTV document, linked by Russ on Twitter. According to VapeTV this document has been rewritten and is not current, which doesn't really affect the article I am writing today.
I will say that the conversation between Russ and Lu degenerated into name calling on Lu's part in response to Russ' pot stirring. I don't know what the relationship is between these guys and I don't care. Lu provides a good vaping resource with VapeTV, and Russ has a good show on Vapers Place, and prior to that had arguably the best show that VapeTV offered at the time. I'm not here to pick sides or pile on, so for the rest of this I am going to stick to the meat and potatoes of the real issue.
Everyone who makes quality content for the web deserves to profit from it. I'll talk about me for a minute, but the points I make apply to anyone making content for the web. I do Vapenstein because I wanted to create a quality vaping resource. That was, is and always will be my primary motivation.
However, every minute I spend making web content is time I could spend with Little Igor, Mrs. Doctor Vapenstein, making money in my livelihood, cleaning the Castle, playing one of the PS3 games still in cellophane on my shelf, or knocking out one of the many projects around here that I keep putting off. Yes, it is gratifying to make a resource that people find useful, but I want some money for it too. I value my time.
I feel the same way about all quality web content. People deserve to make money when they make something good. That's why I don't use an ad blocker in my web browsers. I use the content, I'm not going to steal from the content providers by depriving them of page impressions they might be counting on to keep the site running.
VapeTV provides a resource that many vapers, myself included, find value in. Lu has every right to figure out how to make a buck using VapeTV. I do it with Vapenstein. The product that I am involved with has nothing to do with the content here, but I do use space on my pages for advertising my product. It's my space to use, I'd be stupid not to. It's a very fuzzy line to walk. I don't want the content on this site to have anything to do with my product. Vapenstein was, is and always will be an objective resource where vapers can come for my fair and honest evaluation of juice. If you don't buy that, don't read. Just make your decision on what you observe instead of what someone else tells you.
Same goes for Lu. He has every right to use his platform to do sponsored content. However, he needs to make sure his audience knows which content is and isn't sponsored. You have to make that line as clear as you can for your audience. I didn't find this document shocking, it's obvious. Isn't he already doing this to some extent by allowing vendors like Clouds of Vapor and LiquidXpress to have their own VapeTV shows?
People who make vaping content deserve to generate some income from it. What I would find unforgivable would be anyone who did so and wasn't up front and honest about it. ECF isn't exactly up front about their vendor forums and how they discourage vaping content that doesn't cut them a slice.
Until it's shown that something shady is taking place, consider this particular drama a non-issue.